Some iron ii acetate potassium hydroxideargue that consumers buying milk high in omega-3 fatty acids expect that the nutrient comes from good farming practices rather than added ingredients. There is evidence that milk from grazing cows contains up to 60% more of the nutrient than conventional milk.###Horizon’s milk does list “DHA algal oil” among its ingredients. However, it remains unclear whether consumers would feel duped if they knew that the alcyanocobalamin ferrous fumarate and folic acid tabletsgal oil was exempt from organic certification. Consumer Reports surveys suggest that seven out of 10 consumers think non-organic ingredients should not be allowed in organic foods unless they are essential, the Post reports. USDA organic regulations allow several non-organic ingredients. These include agricultural products like gelatin, guar gum and cornstarch, for which organic versions are not available, as well as minerals, cultures, enzymes andtaking ferrous sulfate side effects glycerin.###The issue is not limited to Horizon milk. Costco’s Kirkland brand organic milk also contains an additive to boost omega-3 content: refined fish oil. ###Both companies are currently acting within the law. And Horizon’s omega-3 fortinu-iron 150 genericfied milk is popular, suggesting that consumers are receptive to milk supplemented with such ingredients, whether or not they are aware of their background. Horizon’s fortified milk aferrochel chelated ironccounted for 14% of all organic milk sold in the United States last year, and the DHA-enriched version costs about 30 cents more than the regular variety.
Do consumers care about the source of DHA in their organic milk?
