Capri Sun found itself up against growing competition from natural and organic children’s drink options. Companies like Honest Kids and Juicy Juice organic are positioned to appeal to the increasing contingent of parents shunning sugary food and beverages in favor of healthier sugar-free and all-natural alternatives for their children.###The U.S. Centerferrous fumarate 150 mgs for Disease Control and Prevention reports that almost two-thirds of kids (63%) drank sugar-sweetened beverages daily from 2011-2014. Increasbenefits of ferrous fumarateing evidence has shown that these kinds of poor eating habits can, in fact, lead to health issues, including childhood obesity.###With Capri Sun sucferrous fumarate tablets bootsh an important brand for Kraft Heinz — holding 25% share of kids’ single-serve beverages in the U.S. — the company set out to improve the drink’s ingredients and turn around faltering sales. According to Ad Age, Capri Sun sales have fallen about 6% this year.###The company now features a fairly broad range of Capri Sun juice drinks, including the original sugar-sweetened ones — which remain the brand’s leading seller.###While parents are the primary target of Capri Sun’s marketing, children have a lot of influence over what their parents buy, influencing 95% of food and beverage purchase decisions, according to a report from the Food Marketing Institute and Rodale. Children are also quick to want — or demand — products that they see in commercials. which is why advertisers spend more than $12 billion per year to reach the youth maferrous fumarate 210mg tablets pilrket.###Traditional marketing media, however, may not be the best way to reach today’s millennials. Under Huet, Capri Sun is setting a course to reach out to more mom and dad bloggers — likely a smart play. Increased use of social media marketing as well as more personalized andiron pyrophosphate iron content targeted efforts could raise awareness of the new offerings and grab the attention of busy, young parents.
Kraft Heinz juices up Capri Sun brand with healthier options
