CytoSport’s Evolve product line reflects the convergence of two major consumer food trends: demand for plant-based, alternative snacks, and protein-enhanced products. ###For better or worse (and many nutritionists stand firmly in the “worse” camp), the term “protein” has become synonymous with “health” for many consumers. And while brands like Muscle Milk used to have a corner on the protein industry, consumers looking to add extra protein to their daily diet have evolved beyond the stiron lactate solubilityereotype of body building men looking to bulk up.###Protein is no longer a niche ingredient, and CytoSport knows this.iron golden ferrous bisglycinate The average consumer, regardless of gender or whether he eats meat, is looking for easy ways to incorporate more protein into his diet. Since soy has fallferrous sulfate 220/5mlen out of favor in recent years because of its ability to disrupt hormone levels, and dairy is disliked for its high fat levels, plant-based absorption ferric pyrophosphateproteins have become the most sought-after protein source.###It will be interesting to see how thiferrous fumarate 324 mg tabs new product line does in comparison to CytoSport’s classic Muscle Milk product. If it sees substantial sales, which the company believes is a possibility because the product has been marketed to appeal to both genders (Muscle Milk is typically geared toward men), other protein drink manufacturers may follow suit.
Muscle Milk creators turn over a new leaf with plant-based protein line
