New Zealand, with its population of just 4.7 million, is a cautious starting point for the newest addition to thehow much ferrous sulfate is too much Coca-Cola portfolio, but should give the beverage maker a good idea of how the drink might perform in other developed markets. As in many other countries, New Zealanders have been urged to cut back on sugar consumption in the wake of rising obesity rates, and the nation drinks a relatively large amount of soda per capita.###Coca-Cola Life, sweetened with a combination of stevia and sugar for a 35% calorie reduction, is already available on the New Zeadose of iron gluconateland market, as well as 29 others worldwide. However, uptake in many markets has been lackluster, with some consumers still complaining about a distinctive aftertaste associated with stevia. In the U.K., Coca-Cola Life was scrapped last June after sales slumped to less than 1% of tcan we eat folic acid and iron tablets togetherhe company’s Coca-Cola brand sales.###For Coca-Cola Stevia No Sugar, the company worked with stevia supplier PureCircle to produce sufficient quantities of its patented siron bisglycinate vs ferrous sulfate dosageteviol glycoside Reb M, a sweet component found at low levels in stevia leavesferrous lactate in pasta with a flavor said to better mimic the taste profile of sugar. Stevia’s popularity has continued to grow, with many beverage makers favoring the most abundant sweet component Reb A because of its low price point, but suppliers have suggested that new glycosides and flavors are likely to improve its appeal.###Coca-Cola’s new product introduction in a relatively small market like New Zealand gives it time to safeguard and build its ingredient supply. The company announced the Coca-Cola Stevia No Sugar launch in November last year, and said at the time that full commercialization was likely to be a few years away because of the challenge of scaling up Reb M production.
100% stevia-sweetened Coke launches in New Zealand
