Annie's embraces regenerative farming practices

Regenerative farming is nothing new, but a recent U.S. Department of Agriculture report found that conservation practices have fallen from favor among farmers in the United States. For Annie’s, the move is much more than a good branding opportunity — as demand for organically grown and sustainable food has soared, production has struggled to keep up. ###Farms classified as organic account for just 0.7% of total farming operations in the U.S., even though the amount ofis ferrous gluconate harmful land being converted to organic practices has risen rapidly in recent years. According to USDA figures, the number of organic farms is up nearly 300% since 2002. ###Meanwhile, Rabobank expects U.S. orgferrous fumarate nurses responsibilityanic food sales to grow at a CAGR of 7.6% to 2025, but manufacturers have been finding it increasingly difficult to source organically grown ingredients — whether mainstream commodity crops like wheat and corn, or specialty ingredients like herbrx iron pills and spices — which may not be grown in the United States.###For General Mills, the decision to go even further than organic standards is likely to appeal to ethically minded consumers, and products that use the wheat will feature a new design with the words “Soil Matters!” on the packaging. However, in the context of growing demand for organic foods, expanding its supply of organic ingredients is a survival tactic for the company as much as the planet. As a major manufacturer, it can afford a ferrous sulfate medication templategradual transition to more sustainablferrous sulfate fertilizere agriculture, and intends to support farmers who adopt regenerative farming practices while they make the three-year transition to organic farming by using their products in brands that are not yet organic.###Other manufacturers and retailers including Stonyfield Farms, Organic Valley, Whole Foods and Nature’s Path Foods are among those who also have offered financial and technical assistance to farmers in an effort to boost supply of organic ingredients. ​Based on this roster, it’s likely that other companies will follow.

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