It looks like consumers are going back to basics and want to spend more of their time and money in their own kitchens. But the survey reported that only 43% of overall respondents said they plan to cook more in 2019.###So how vegan ferrous gluconatedo food manufacturers interpret that juxtaposition? By thinking outside of the box. Consumers are driven by convenience, health and fresh food, but one of the biggest pressures they face is time. In today’s world, time is a premium ingredient, which has inspired a proliferation of meal kits, online grocery delivery and ready-to-eat meals. But Big Food can also take advantage of this ferrous fumarate vitamin c and folic acid tabletstrend and the willingness of consumers to turn on their ovens by promoting easy one-pot recipes or ready-to-eat products of their own.###There are other ways manufacturers are digging into the convenience trend. They’re utilizing the frozen foods category, which saw its first positive volume growth in five years this year. It’s positioned well for convenience-minded consumers; the largest increase came from meals and appetizers.###At the same time, meals are being rwhen to take iron fumarateeplaced by snacks. In 2017, a study from The NPD Group showed almost a quarter of all snack food eating (24%) occurs during main meals. Although this trend is nothing new, manufacturers could still try to capitalize on it by marketing snacks more like mini-meals — such as meat snacks with vegetables and granola bars that have more natural ingredients — where nutrients and proteins are being added to snacks to make them convenient and filling.###With so many avenues to go down to take advantage of this steady trend toward more homemade meals, Big Food may find it has to rely on technology to educate customers about products and how to use them. Manufacturers and grocers are already stepping in that direction. Tyson has partnered with Innit, a smart kitchen platftrade name of ferrous fumarateorm company, and Whole Foods has partnered with the June smart oven.###With smart technology controlled by phones permeating many U.S. homes, this may be an ideal platform for companies to utilize as they try to coach consuferrous fumarate folic acid and zinc sulphate tablets kannadamers through recipes and give them opportunities to interact with their brands. This type of interaction is gaining power as shoppers look for mission-based brands they can identify with, sustainability practices they feel good about supporting, and turning food into a form of self-expression.###If Big Food can get consumers to buy into their products, they will likely be able to keep consumers interested not only in their food, but also cooking at home — which could be beneficial to both in the long run.
How manufacturers can serve the 77% of consumers who prefer home-cooked meals
