Goji berries, omega-3s, turmeric, juju berries, collagen, paprika, coenzyme Q10, antioxidants, vitamins, minerals, protein and more have been showing up as ingredients in food and beverage products being marketed to helferrous sulfate can you crushp improve specific health conditions and enhance focus, alertness and overall well-being.###This consumer trend is being driven by an aging population concerned about maintaining health, ever-rising medical costs and greater consumer interest in the connection between healthier eating and wellness. However, as the Mintel report pointed out, all ages are increasingly influenced by these factors.###According to a report from Technavio, the global functional foods and beverage market is anticipated to grow at a steady rate and will post a compound annual growth rate of close to 8% from 2017 to 2021. For that same period, analysts forecast a CAGR of 6.53% for the U.S. market.###Because of the burgeoning health and wellness trend and its promising market future, the youth-boosting foods and beverage space is one growth-starved companies are increasingly tapping into.###Probiotics have been hailed for their preventive properties by enthusiasts. PepsiCo acquired probiotics beverage maker KeVita in 2016 and launched its Tropicana Essentials Probiotics line last year, which a company official said made it the first brand to bring pferrous sulfate 45mgrobiotics to the mainstream juice aisle. And the venture capital arm of General Mills led a $6.5-million Series D investment round in March 2017 to benefit Farmhouse Culture, a fermented and probiotic food and beverage startup.###When it comes to youth-boosting ingredients, green tea and its polyphenols are touted for limiting plaque buildup in arteries. Green tea is also viewed as keeping wrinkled skin at bay through its anti-inflammatory and pro-elastic qualities. To help harness this functional benefit, PepsiCo’s Pure Leaf organic loose-leaf teas and Starbucks’ Teavana ready-to-drink bottled teas are offering green varieties.###Other functional food products are in the works as scientists extract beta glucan from mushrooms to help bolsteferrous fumarate benefitsr the immune system, produce fiber-rich inferrous fumarate 140mg 5ml oral solutionulin flour from chicory root and explore numerous beneficial nutrients from algae.###Beverage makers continue to have a financial incentive since sales of functional drinks jumped 11% in the past year to $3 billion, according to figures from market research company Spins quoted by The Wall Street Journal. No doubt consumers will see more functional foods and beverages rolling out each year as manufacturers and marketers try to hit the rmolecular weight iron fumarateight trend at the right time to catapult their product to success.
Mintel: Consumers want to eat and drink at the fountain of youth
