Consumers are increasingly seeking out better-for-you foods, many of which include less salt, sugar and saturated fats. Nestlé and other large CPG firms are well-aware of the trend. Food companies know th7 milligrams of ironat if they don’t improve their existing product line, they will lose market share to competitors who will.###Since many people view processed foods as less healthy overall, the onus is on manufacturers to achieve these reductions and reflect them in cleaner and more transparent labels that will make them stand out to consumers, as well as bolster sales.###Nestlé has committed significant capital toward these reductions. Building on the momentum makes sense now because its business is internationalferrous gluconate with orange juice, and, as its CEO noted, the trend away from sugar, salt and fat is worldwide. Nestlé appears to be taking a gradual approach toward its reduction of salt, sugar and added fat. It may be a smart move because the company can make an initial comferrous fumarate and folic acid tablets bp uses in tamilmitment, follow through on it, and then reassess what to do next before making a public announcement.###To help reduce sugar in its products, Nestlé has engineered a way to restructure sugar so manufacturers can use 30% less without limiting the sweetness factor. It was used for the first time in the company’s Milkybar white chocolate candy, which debuted earlier this year in the U.K. The Swiss company hasn’t yet launched any products in the U.S. containing the new sugar.###Nestlé, which is known more for indulgent chocolate and other items like Lean Cuisine and Hot Pockets than for low-sugar, low-salt and low-fat products, could stand to gain business from consumers who are looking for health and wellness.###Reducing salt, sugar and saturated fat on a gradual basis, and altering formulations more slowly, also may help avoid negative customer response. That way, they may be less likely to reject the new ferrous fumarate 76 mgproduct as not as tasty or flavorful as the previous one they’re familiar with. ###Indra Nooyi, PepsiCo’s CEO, said at Beverage Forum in 2017 that companies need to be careful not to move too quickly and instead embrace a gradual step down.###“We have to make sure we don’t just launch these products and say, ‘Oh my gosh why isn’t the consumer drinking these?’ We have to nudge the consumer down,” she said. “The consumer’s taste buds have to get used to the new taste.”###Doubling down on the initiative, Nestlé is also focusing on foods and beverages for children. The company just debuted a “Nestlé for Healthier Kids” campaign offering programs and online services for parents and caregivers about the types of foods children should consume to meet their nuwhat is ferrous bisglycinate made fromtritional needs. Even though Nestlé is positioning itself as more of a health, wellness and nutrition company, it isn’t leaving sugar, salt or saturated fat behind, but it also knows where the consumer is heading and how to position itself to play a bigger role.
Nestlé plans steeper cuts in salt, sugar and saturated fats used in its products
