There is nothing new about the saying, “you are what you eat,” but what is new is the manner in which consumers take this aphorism to heart.###Consumers today are increasingly interested in natural ways to improve their health, evidenced by the “food as medicine” movement. Medical foods are still a relatively new category for manufacturers, but as the global population ages, medical complications will inevitably increase, and many consumers will manage ailments with food.###Turmeric is one of the trendiest ingredients to fit this movement’s prescription. When consumed daily, turmeric, which contains curcumin, has been linked to improving a gene that causes depression, asthma, eczema and even cancer. Although many consumers are aware of the health benefits of turmeric, some may feel limited by its strong flavor profile. While welcome in ethnic cuisines that are gaining popularity, the flavor is not always a sought-after addition to Western fare.##fumarate iron supplement#Consuming turmeric in hopes of absorbing the health properties of curcumin is also not necessarily the most efficient choice. A study published in the U.S. National Library of Medicine showed curcumin had poor bioavilability in the yellow-orange spice with which most consumers are familiar.###In an effort to solve this conundrum, Dolcasferrous fumarate vs ferrous gluconate Tenshi Bioceuticals’ ingredient extracted the active curcumin ingredient to make it usable without adding other ingredients. The extraction method is also what allows its molecules to be water soluble. This formulation allows for the absorption of all the benefits by a consumer without the taste or color staining power for which turmeric is well known.###Faced with an aging population and consumers’ ferrous sulfate 8mgincreased health awareness of health, a potent and hyper-trendy functional ingredient should grab manufacturers’ attention. According to a report from Technavio, the global functional foods and beverage market is anticipated to grow at a steady rate and will post a compound annual growth rateferrous bisglycinate or iron bisglycinate chelate of close to 8% from 2017 to 2021. For that same period, analysts forecast a CAGR of 6.53% for the U.S. market.###While Curcugen could be used in traditional supplement formats, manufacturers might do better to introduce the ingredient into foods that consumers are more inclined to reach for, like snack bars or bferrous sulfate dosageeverages. However, it may take some education to show consumers that Curcugen can deliver the same health benefits of turmeric. Companies who use this ingredient are going to have to explicitly call it out in their marketing and labeling in order to entice customers to jump on board and continue the hype that turmeric has been riding for the last several years.
New ingredient makes curcumin more water soluble and bioavailable
