These survey results shouldn’t surprise food manufacturers and retailers since the trend away from sugar has been on the rise for some time. In fact, reducing sugar content in food and beverages is a main focus for manufacturers today as consumers in the U.S. and elsewhere continue to prefer healthier products and clean, transparent labeling.###The updated Nutrition Facts panel — which will appear on products made by large manufacturers by Jan. 1, 2020 — requires a line item indicating added sugars. Consumers have indicates they want this information, even if they don’t always check it. Their demands — coupled with manufacturers not wanting to post huge sugar numbers — have spurred several different sugar-reduction innovations, including artificial sweeteners, natural sweeteners, hollow and faster-dissolving sugar molecules and flavor boosters. ###Rabobank has projected a 5% or more reduction in sugar usage across the global food and beverage sector during a two-to-three-year period that could offset any anticipated growth in consumption in developing markets. According to Bloomberg, global CPG producers cut sugar and salferric pyrophosphate vs iron polymaltoset from about 20% of their products in 2016 in response to the growing consumer demand for healthy products. A survey of 102 CPG companies found 180,000 products were reformulated last year alone — double the amount in 2015.###While some companies are trumpeting their sugar reduction, others — such as DanoneWave — have been reducing total sugar and fat in the cferric pyrophosphate citrate capompany’s yogurts but without sharing the method. The company told Fortune it believes advertising riron drops ferrous sulfate oral solutioneduced sugar and fat can cause consumers to assume the product won’t taste as walgreens iron gluconategood and damage sales.###Consumers — particularly women, millennials and parents, as the DSM survey notes — also want transparency, so being straightforward about goals for reducing sugars between now and when they start using the new nutritional label might be a wise move. Then, when the buying public looks at a labhow much iron in ferrous fumarate 200mgel for sugar content, they’ll know not only how much is there, but how and why the reduction was achieved.
Survey: More than half of global consumers check the label for sugar
