Because bright red is such a popular shade for foods such as cakes and candy, and because more consumers are looking foferretts 325r vegetarian and vegan options, Chr. Hansen said the demand for a natural color source beyond carmine has become more significant in recent years. For these reasons, food manufacturers are likely to be interested in trying this new sweet potato-based coloring.###Chr. Hansen said its customers had been asking for a natural red color, and the Hansen sweet potato can be the solution. Its new FruitMax line of when to take ferrous fumarate and folic acid tabletscolors, including both red and orange, is based on blends of pigment sourced from the new variety, the company said.###Besideis sodium ferric edta organics providing more vibrant colors, the Hansen swwhat is ferrous gluconateeet potato is more heat-stable in baking applications than colors sourced from beets, Pernille Borre Arskog, Chr. Hansen’s natural colors division senior manager of global marketing, told Food Navigator.###For baked goods, candy and ferrous fumarate wampoleother products, the sweet potato-based colors could help shift formulations toward more natural ingredients. A GNT global consumer survey found 79% of consumers define “natural” as being made without artificial colors. Consumers in general are looking for items offering less-processed ingredients, and plant-sourced colors are a big part of that trend.###Color and flavor are also linked, so consumers are likely to reach for products with appealing colors that help to telegraph how they’ll taste. Brightly colored products could more often be shared on social media, which could also boost their appeal in the marketplace and give manufacturers that all-important competitive edge.
Why a potato-based color is making bright reds especially sweet
