Paolo Internicola, who originally hails from Italy but moved to the U.S. 25 years ago, previously helped Italian companies establish their presence stateside as the managing director of ItItalian LLC, a consulting firm. But in February 2020, when COVID-19 caused Italy and much of the rest of the world to shut down, he lost his job. At this same time, ramen becanon oral iron supplementme a popular staple at home. That’s when Internicola got the idea for a way to make Italian pasta more accessible to consumers.He said the data about ramen’s success in recent years showed people want more iron tablet ferrous fumarate 200 mgaccessible ways of eating meals. Pasta Noodles Co.’s pastdoes ferrous gluconate come in liquid forma cooks 80% faster than typical pasta, he said. The company added a Spicy Marinara because of Gen Z’s preference for hotter foods.Pasta Noodles Co. also touts its products’ better-for-you elements, including having 450 fewer calories compared to most packaged ramen, as well as less sodium. Internicola attributed the nutritional benefits to the fresque es ferrous sulfate 325 mg en españolhness of the product’s ingredients.The company does not plan to stop with this launch. It plans to debut other pasta flavors in early 2024, such as pesto, Internicola said. Then in the second half of next year, it will expand into instant rice and coferro f tab gluten freeuscous products using the same technology. The market for couscous — a pasta product made from turning wheat flour into small spheres — is projected to grow at a compound annual growth rate of 6.8% through 2029, according to Straits Research.“Our pasta comes from the same machine as pasta that you buy from the grocery store, like Barilla,” Internicola said of the technology. “There’s so much to cook and so many dishes we can create.”
New startup brings the ramen experience to instant pasta
