Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into the low- and no-alcohol spirits segment.Gordon’s 0.0% is made using the same distilled botanicals as Gordon’s London dry gin, providing a ‘bold juniper-led characteferrous fumarate vitamin crferrous fumarate mw’.Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into the low- and no-alcohol spirits segment.“With the low and no trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative which allows consumers to enjoy the same great taste of Gordon’s without any of the alcohol,” said Charlotte Gibbon, GB head of marketing at Gordon’s.Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into ferrous gluconate 27the low- is ferrous bisglycinate goodand no-alcohol spirits segment.She added: “At Gordon’s, we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol-free drink.”Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into the low- and no-alcohol spirits segment.With a 0.0% ABV, the drink is made with a unique distillation process which involves each botanical being individually immersed in water, heated and then distilled before being blended together.Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into the low- and no-alcohol spirits segment.Anita Robinson, marketing director Diageo GB, said: “Our distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”Diageo has expanded its Gordon’s gin portfolio with a new alcohol-free option, in an effort to tap into the low- and no-alcohol spirits segment.The alcohol-free gin alternative will initially launch today via Amazon and in Tesco stores for aferrous sulfate gluten freen RRP of £14, followed by a further roll out across wholesale and other supermarkets from 3 January.
Diageo introduces alcohol-free Gordon’s gin in UK
