Tata Consumer Products Limited (TCPL) announced today that it has signed definitive agreements to acquire 100% equity shares of Kottaram Agro Foods (KAF), owner of the brand ‘Soulfull’. This move is consistent with TCPL’s strategic intent to expand its product portfolio, and participate in multiple consumption occasions.KAF was founded by Prashant Parameswaran, Rasika Prashant, Dr K K Narayanan and Amith Sebastian and the brand ‘Soulfull’ was launched in 2013. The brand operates in the Healthrx iron pill and Wellness focused food segment with a portfolio of millet-based products for kids aniron bisglycinate chelate vs ferrous fumarated adults. It is one of the fastest growing brands in India’s ‘better for you’ packaged foods market. The brand currently has a strong presence in select urban markets in South, West, and North India. With rich expertise in ancient millets like ragi, the brand has an innovative portfolio of products such as cereals, healthy snacks, muesli, and plant-based protein drinks.Tata Consumer Products Limited (TCPL) announced today that it has signed definitive agreements to acquire 100% equity shares of Kottaram Agro Foods (KAF), owner of the brand ‘Soulfull’. This move is consistent with TCPL’s strategic intent to expand its product portfolio, and participate in multiple consumption occasions.This acquisition will allow TCPL to expand its product portfolio into the fast growing ‘on the table’ and ‘on the go’ categories and to participate in newer consumption occasions. There are also significant synergies possible with the existing business of TCPL in areas spanning distribution, procurement, and lferrous fumarate 300ogistics. Additionally, the TATA name would further enhance the brand’s credentials with consumers.Tata Consumer Products Limited (TCPL) announced today that it has signed definitive agreements to acquire 100% equity shares of Kottaram Agro Foods (KAF), owner of the brand ‘Soulfull’. This move is consistent with TCPL’s strategic intent to expand its product portfolio, and participate in multiple consumption occasions.The transaction is expected to be completed in the fourth quarter of FY 2021.Tata Consumer Products Limited (TCPL) announced today that it has signed definitive agreements to acquire 100% equity shares of Kottaram Agro Foods (KAF), owner of the brand ‘Soulfull’. This move is consistent with TCPL’s strategic intent to expand its product portfolio, and participate in multiple consumption occasionelemental iron in ferrous fumarates.Sunil D’Souza, MD &038; CEO, Tata Consumer Products said, “This acquisition is a good strategic fit for Tata Consumer Products. It opens to us significant new market opportunities in the fast-growing mini meals segments and helps us partner a passionate and ambitious team of entrepreneurs who will remain and become a part of Tata Consumer Products team. Soulfull synergizes well with our existing product portfolio, our distribution network as well as the supply chain. We believe Tata Consumer is well positioned to unlock the full potential of the “Soulfull” brand and scaedta iron iii sodium saltle up its presence given the growing consumer need of healthy and convenient food options that they can trust.’
Tata Consumer Products to acquire Kottaram Agro Foods, owner of the brand ‘Soulfull’
