Kind Snacks hasn’t given up on its crusade against added sugars in the snack industry.
The snack bar maker debuted on Wednesdayhow much elemental iron in ferrous sulfate an augmented reality installation pop-up called Sweetners Uncovered in New York City and an online database ferrous gluconate 324 mg liquidto showcase the different sweeteners and sugar sources hidden in top-selling snacks — including many of Kind’s competitors like Kellogg andiron from ferrous fumarate General Mills. ###Kind CEO Daniel Lubetzky told Food Dive that about six months ago the company was working with public health experts to file a petition with the U.S. Food and Drug Administration to update how the agency regulates nutrient content claims on food products. He was “blown away” by the amount of sugars and sweeteners they found. This prompted Kind to launch the website and pop-up to highlight this widely-used ingredient. ###The national snacking index on the website divides top selling products into four categories — snack bars, cereal, granola and yogurt — calling out the added sugars in each one. The website also offers an interactive graphic with photos of about 100 different sweeteners.###”I’ve been in this space for 25 years, and I was overwhelmednature’s blend ferrous gluconate 5 gr by these names,” he said. “We thought it was an important opportunity to educate consumers about the different kinds of sweeteners and how they are named so people can make better and more informed decisions.”###The pop-up in New York City will only last two days. From the outside, the pop-up looks like a bodega but inside, there are several rooms and displays for consumers to explore, according to the company. Walking through the different rooms, consumers can scan QR codes for top snacks to see their sugar content, check out a display about the different types of sweeteners and learn about the history of Kind Snacks. ###In 2015, Kind announced an effort to reduce the sugar in several of its bars anelemental iron ferrous bisglycinated has since worked to lower and remove sugar from more of its products.
