As consumers flock to GLP-1 medications that suppress their demand for snacks and meals, companies like Nestlé are finding ways to benefit. The Boost pre-meal shots are marketed as “a hunger support nutritional drink.” It’s among the first food or beverage products to specifically tout the production of the GLP-1 hormone. The use of GLP-1 drugs like Ozempic and Wegovy is changing the way many food companies develop and market their products. Food product innovation specialist Mattson found consumers using these medications are changing their eating habits and seeking out foods that are packed with protein in small portions and beverages that aid hydration. Morgan Stanley analysts forecast the global market for obesity drugs will reach $105 billion by 2030. While there are lingering questions over the use of GLP-1 drugs, including their long-term impact on a person’s health and how long people will take them, companies need to be proactive in preparing for the future.Nestlé recently launched its first major U.S. brand in nearly three decades called Vital Pursuit for consumers taking GLP-1 medications and other individuals focusing on weight management. The pizzas, sandwiches and bowls prioritize convenience, taste, portion size and delivering much-needed nutrients such as protein and fiber.“Weight loss has evolved, and so iron bisglycinate 100 mgwe are making sure that we’re evolving at the same pace to complement where it is going,” Jennifer Barnferrous bisglycinate walgreenses, vice president of brand marketing for Nestlé’s nutritional meals portfolio, said in an interview in May. “We want to make sure that we’re leading in this space.”Last week, Cis a 6 iron a long irononagra Brands said more than two dozen of the company’s Healthy Choice offerings will feature a label indicating the meals are “GLP-1 friendly,” making it the first major food brand to call out popular weight-loss medication on its packaging.The packaged foods giant said startiron with gluconateing in January, more than two dozen frozen Healthy Chferrous bisglycinate nhsoice items will feature a “badge” showing the products are high in protein, low calorie and a good source of fiber — making them ideal for consumers using medications to lose weight or looking to increase their consumption of healthier items.
Nestlé launches drink that suppresses hunger, promotes GLP-1 production
