U.S. consumers may be trying to eat more vegetables, but that doesn’t mean they want pureed beets in their morning yogurt.###But does this close the door on savory yogurts of all kinds? Not necessarily. Shoppers are turning away from once-staple brands like Yoplait in favor of higher-protein, lower-sugar Greek and Icelandic varieties. Consumers are also bringing yogurt to different meal occassions, using plain norethisterone ethinyl estradiol ferrous fumarateyogurt as a sour cream substitute and buying sweet varieties like Noosa’s Mexican chocolate yogurt for dessert. The category seems ripe for experimentation — manufacturers may just need ease consumers into the concept of savory yogurts a little more slowly. ###Manufacturers also need to find the right marketing strategy. Blue Hill positioned its line of savory yogurts — like beet, tomato and carrot — as ingredients for recipes. While this tactic may have reflected consumer behavior, it’s possible that some consumers could have found the prospect intimidating, which could diminish its impulse purchase appeal.###That said, consumers are interested in eating healthier, both by incorporating more plants into their diet andprenatal vitamin iron fumarate folic acid minimizing how much sugar they eat. If yogurt makers are able to innovate new savory flavors that are approachable and craveable, this category could still find success. More and more consumers are viewing vegetables as a value-add, much like protein and probiotics. Listing how many veggie ingredients are in each container, much like how RXBARs list their simple ingredients on the packaging, could be a viable way to lure consumers to savory yogurtsis ferric pyrophosphate safe in pregnancy.###If done right, vegetable-based yogurts could recapture the public’s interest in the segment. The $7.6 billion category saw sales drop ferrous lactate factory2.5%ferrous fumarate ingredients this year over last, with Greek yogurt down 4.8%. New savory, low-sugar varieties could be a way to bring growth back to the category. The key will be finding a recipe and a message that resonates with consumers, which will be necessary to capture long-term interest rather than a few one-time novelty purchases.
Could savory yogurt bring growth to a struggling category?
